
Fair Trade (or "Fairtrade") is, fundamentally, a response to the failure of conventional trade to deliver sustainable livelihoods and development opportunities to people i
n the poorest countries of the world; this is evidenced by the two billion of our fellow citizens who, despite
working extremely hard, survive on less than $2 per day.
Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.”
(Source: World Fair Trade Organization)